Bruce’s early career started out on the soccer field, where his life revolved around two simple rules: If it moves, kick it. If it doesn’t move, kick it until it does. But alas, Bruce gave up his dream of being the next David Beckham for a career filled with cat food, rice and booze. Throughout his 15 year successful track record in the Hospitality, Consumer Packaged Goods and Sports Marketing industries, Bruce has delivered impressive results in both topline sales and bottom line profit.
After falling in love twice – once with his wife Becky and the second with The WORKS in Ottawa in 2003 after his first bite of a Kamikaze, Bruce became one of the owners of this great brand. He is now the President aka The Big Cheese. He’s so busy; he claims the last movie he saw was Platoon. Known as the guy who can sweet talk a shark and make corporate propaganda feel like folksy truthisms, Bruce spends his free time with his 3 young kids – McKayla, Spencer and Leah.
Wendy, goes by the name of “Queen Poutine” (although she will answer to “Your Royal Highness”). Her love for food, fashion and football is overshadowed by her love of Poutine. While Poutine is her beloved indulgence, she is also a raving burger fanatic who’s favourite burger is the Son of a Beech, partly due to her love of Beechhouse sauce and the other part because she loves to say “Son of a Beech”.
Wendy spent the first 12 years of her career on the advertising agency side. Following the ad gig, Wendy spent the next five years leading the marketing initiatives of a national quick-service restaurant before joining The WORKS. Now Wendy is the “crayons” behind the Marketing efforts at The WORKS, primarily focusing on the Marketing Communications plans, LTO’s, Menu Development, PR, and Social Media initiatives. When she puts the crayons at work away, she pulls them out again at home, where she enjoys drawing & painting (and conducting impromptu focus groups) with her three young kids – Michael, Lizzie & Charlotte.